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Do you have a local business? Creating a Google My Business profile is essential! Even if your activity is aimed at the whole of France, additional local visibility is always welcome to promote your website.

In addition to being better referenced in Google, you have an attractive file containing all the information about your company: address, opening hours, contact details, customer reviews and your website!

Register in SEO directories

One would tend to believe that directories are dead. But it’s wrong ! What you shouldn’t do anymore is spam hundreds of directories. On the other hand, you can target quality platforms related to your activity. Don’t hesitate to use well-known directories to promote your website.

Also, don’t forget to use the networks like Spotify or SoundCloud. If you are a musician especially, you should add the URL of the website to SoundCloud. Buy SoundCloud followers and add more content so that Google will trust your presence more.

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Bundle expert advice in a blog post

Another tip for taking advantage of the influence of experts in your industry is to invite them to contribute to an article. Ask the same question to several influencers. For example, if you are in human resources, ask them, “What do you think is the best way to find the perfect candidate?”. Then bundle their responses into a blog post, adding a short bio and photo of each contributor, as well as a link to their website and social profiles.

When sharing this article on social media, mention the experts cited. They will also relay your post (and the link to the article), which will increase your reach, awareness and popularity of your site.

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Create a resource center

Creating a resource center on your website has many advantages! In addition to boosting your SEO, improving your image as an expert and bringing useful content to your readers, you increase your backlinks.

You can even create a glossary of definitions and explanations of technical terms related to your industry. Which will push other experts in your industry to link to this high quality content. The more backlinks you have, the more awareness of your website increases. To encourage the dissemination of these resources, you can add social media sharing buttons.

Offer bonus content in exchange for shares

On your social networks and in your newsletter, advertise special content. It could be a playbook, a demo, a webinar with experts, or even a presentation of a new product. Make it clear to your followers that the only way to access it is to share it with their community. This allows you to promote your site, but also to gain traffic and generate leads. For this strategy to work, make sure the featured content doesn’t end up in your resource center.

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Optimize on-page SEO

On -page SEO is as important as off-page SEO to market your website. Moreover, you can easily control it and therefore improve your ranking in the SERPs. On-page SEO best practices are:

  • Optimize internal links, the title tag and the meta description
  • Place keywords in strategic places: URLs, image names, subtitles, etc.
  • Structure your website by keeping the important pages near the home page
  • Avoid duplicate content #KhabarLive #hydnews 
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