ShopClues has rolled out the ad campaign for its ongoing eight-day sale. Conceptualised by Enormous Brands, the films feature actor actor Gajraj Rao. A film each shows Rao interact with his wife and son.

Rajat Girdhar, head – marketing, ShopClues, said, “This year’s Diwali campaign of ‘Naya ye, naya wo. Iss Diwali, sab naya lo’is aimed at inviting consumers from all walks of life to indulge themselves in stress free shopping this festive season, with lakhs of products at very low price points, giving users a wide variety within their budget. Our goal is to remove the budget barrier between our consumers and their aspirations.”

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He added, “Gajraj Rao’s character in his upcoming movie reflects the actual target consumer for ShopClues who wants to live life freely and celebrate every moment of life. With this campaign, we want to let our consumers know that no matter what their shopping plans, ShopClues has them covered.” #KhabarLive



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A senior journalist, aged 54, having 25 years of experience in national and international publications and media houses across the globe. A multi-lingual personality with multi-tasking skills on his work. He belongs to Hyderabad in India. WHO AM I An award-winning, qualified, experienced, cutting-edge and result-oriented Entrepreneur and Journalist (with a side of 'Philosophy of Happiness'...real course I promise!), my career began in India reviewing & marketing news reporting, editing and research writing. Since then, I have immersed myself in creative industry and written about everything from shamanic healing to garden conservatories, from plumbing technologies to six star retreats, and from human trafficking to the best Cronuts. Now I spend my days blending powerful language & beautiful visuals, to help brands narrate who they are, what they do and why they do it.

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