Restricted to roadside stalls till now, products given shape by potters from the State are all set to occupy the pride of place in glitzy malls, retail stores and also on e-commerce websites. The marketing will be complete with these pottery items being put up for sale under a brand name of its own.
The Telangana State Kummari Shalivahana Federation under the ambit of the Backward Classes (BC) Welfare Department has decided to promote works of the artisans by granting financial assistance to Kummari societies for establishing shops in the districts and the city as well. The societies will procure items from artisans and put them up for sale in the retail stores.
Presently, there are 1,450 Kummari societies registered with the federation of which 50 eligible will be granted financial assistance ranging from Rs 20 lakh to Rs 25 lakh for establishing the stores. The federation has sought permission from the government for starting these retail stores to promote works of the artisans. The plans of the federation will be grounded after the election code is withdrawn by the Election Commission of India.
“About 1,000 artisans were trained in making diyas and each trained artisan can now make 100 diyas a day. They were also trained in making water bottles, jugs and glasses,” a senior official of the federation said. Another 2,500 artisans will soon be trained in making fridges and cookers.
There are plans to facilitate societies registered with the federation in establishing retail shops besides pottery items made by Telangana artisans to be available on e-commerce websites under their own brand which will be finalised by the government, ” K Aloke Kumar, Managing Director, BC Welfare Federation and CEO, Most BC Welfare Development Corporation, said. #KhabarLive