Change is the only constant in Fashion. All that one wants to put on is fashion and all that one desires to be is to be fashionable. And fashion is in a way a statement, an expression of self. Gaurav Gupta one of the most famous designers from Mumbai showcased his collection at Hi-Life Exhibition 2018 in Hyderabad with a unique concept named ‘My Expression, My pride’.

The designer, who has broken the myth of stereotypical fashion shows confidence through his expressions. In an informal chat he shares what fashion means to him.

‘It is a new age couture collection and I have been very expressive with this whole futuristic organic feeling in the collection. There are many different looks in the collection, but it all comes together. There are midnight blues, there is a lava red, ecru which is a creamish colour and very beautiful. You will see a ray of new concepts for Indian wear where you have the lehengas, which have our sculpting boning on the bottom and like a saree-lehenga gown, so it kind of breaks all the rules of Indian wear’.

Hilife exhibition, India’s premier fashion and luxury exhibition held on 18th-20th Dec at Hitex Novotel took over all the shopping enthusiasts in Hyderabad.

There were a lot of young designers from across the country displaying the latest collection in designer wear lehengas, anarkalis, evening gowns, home decor, exquisite jewellery, footwear and more.

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Clothes
Anarkalis have been in trend for a long time and aren’t going out of fashion any sooner.

The Anarkalis with a cape is a hot trend this season. There were designers from different parts of India displaying Anarkalis with intricate embroideries and floor length coats or capes giving a royal look for a wedding. The gota work is topping the trends, be it straight cut kurtas, Anarkalis or palazzos.

The lehengas in delicate gota patti work, chikankari, zardozi or mirror work is something that you should look for when you are shopping this wedding season. Some of the labels displaying their great work were Pairahan by Kiran(Delhi) and Mansha(Mumbai). Pastel colours are the ones that everybody is going for. Gone are the days when everything about weddings was red.

Shoes
Shoes form an important part of our wardrobe and you can’t make head turns without great shoes matching your wedding dress. The glittery and embellished jootis are the trendsetters and go well with our traditional bridal/wedding dresses. Embellished wedges also do great and add that extra glam to the whole wedding look.

Jewellery
Indians love wearing jewellery and not just that, we have different types of jewellery for different occasions.

These chunky oxidised silver jewellery from Glow n glitter will do great for casual wear. It’s a great hit among college going girls.

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Traditional jewellery from Adans by Rizwana, Mumbai displayed some beautiful, delicate and unique pieces that were priced reasonably.

Clutches
When you hear the word wedding, the only thing we could think about is Bling. It was difficult to take eyes off these cute studded clutches from Anz designs, Mumbai. They also had some awesome embellished footwear.

Lopamudra Raut, a celebrity presented on the last day said in a informal chit chat with #Khabarlive, “Hyderabad is great. Everyone is so respectful and well mannered, I love how they say Aadab and everyone is genuinely pleasing and nice. I have a lot of clientele in Hyderabad and I really love the fact that they genuinely appreciate design. They respect each other and have a great value system. I love the cultural evolution of the southern part of India“.

Rashmi Gupta, another model asserts, ‘It is actually very cool. It’s become the third fashion city in the country after Delhi and Bombay. To my surprise Hyderabad has been more experimental‘.

The mens designer patters and fashion pulse, a designer said – It also breaks the rules of couture as well and it is a new cultural movement that we are trying to start. We give options for receptions, cocktails, Sangeeth etc., for brides and for people to wear during the wedding season. For men we have tuxes, bandhgalas which are really sexy and cool with our sculpting boning techniques on the shoulders and on the lapels. I have just not been following any rules and have been very expressive with my art and I have gone a bit wild. Adds a reputed designer in the event.

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Talking about the future shows the Hi-Life organisers said, ‘the future is now, ‘we are creating the future and we are creating the culture. There is multiplicity of design – somebody would want to wear more traditional things, somebody would want to wear more contemporary or conceptual, which is really the future of couture and the future of life is individuality and originality‘.

Another customer reveal, ‘different markets have different needs. India is ready to wear fashion that is more Indianised. There are mass brands that re-doing it, but I think that the design of ready to wear fashion in India is not a very lucrative one because it doesn’t have that kind of infrastructure. Fashion as an industry in India is only 30 years old, so it is not formulated into categories that well. Occasion wear and the socio- economic cultural calling of India is the reason why India has more of wedding and occasion wear’.

It was a great fashion festival. Hilife is doing a great job by bringing in young talents under one roof. #KhabarLive



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A senior journalist, aged 54, having 25 years of experience in national and international publications and media houses across the globe. A multi-lingual personality with multi-tasking skills on his work. He belongs to Hyderabad in India. WHO AM I An award-winning, qualified, experienced, cutting-edge and result-oriented Entrepreneur and Journalist (with a side of 'Philosophy of Happiness'...real course I promise!), my career began in India reviewing & marketing news reporting, editing and research writing. Since then, I have immersed myself in creative industry and written about everything from shamanic healing to garden conservatories, from plumbing technologies to six star retreats, and from human trafficking to the best Cronuts. Now I spend my days blending powerful language & beautiful visuals, to help brands narrate who they are, what they do and why they do it.

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