Finally, wait is over! The Twenty20 cricket carnival that is the Indian Premier League (IPL) is entering it’s 11th season on April 7, 2018 and the much anticipated IPL 2018’s anthem is launched, heralding the face-off of “Best vs Best”.
The Board of Control for Cricket in India (BCCI), Star India, O&M have collaborated with team comprising of South African film maker, Dan Mace, music director, Raajeev V Bhalla and vocalist Siddhart Basrur. The biggest talking point here is the return of two former champions. Chennai Super Kings and Rajasthan Royals, who were suspended for two seasons after some of their key personnel were found guilty of corruption, have had a major impact on the league over the years both in terms of their performances as well as in their fan following, and their return will only boost the league’s viewership and attendances.
The lyrics, music and the video of anthem titled “Best vs Best” aims to bring out the unifying spirit of the game. Iss khel ka yaaron kya kehna! The anthem has been released in five languages (Hindi, Tamil, Bengali, Kannada and Telugu) and across all mediums (TV, radio, and digital). Star Sports tweeted with the video of IPL 2018 anthem, “The wait is finally over! The much anticipated #VIVOIPL 2018 anthem is here, heralding the face-off of the #BestvsBest! Is khel ka yaaron kya kehna.” The video took almost no time and went hugely viral.
The Managing Director Star India, Sanjay Gupta said, “The very essence of VIVO IPL is a thrilling, action-packed celebration of cricket where the best of talent take on each other in one of the most gruelling cricket tournaments in the world. It is a fantastic celebration of both the game and its millions of fans across the world. The Best vs Best campaign endeavours to showcase the pinnacle of cricket that this tournament is associated with.”
The Chief Executive Officer, BCCI, Rahul Johri said, “”That cricket has been a religion in India and that the BCCI’s – Indian Premier League is perhaps the best manifestation of that is beyond doubt. For us at the BCCI, the focus has always been on increasing the fan base for the sport by engaging not only the hard-core cricket fans but also those who do not follow the sport on a regular basis namely women and children.” #KhabarLive
